+37% increase of product activation and +13% growth engagement by enhancing the user experience, based on insights gained from user research.
+48% growth in NPS by improving product reliability through the implementation of smoke testing, regression testing, and test case automation.
+27% increase in Net Revenue by conducting hypothesis-driven A/B tests on the funnel, based on insights from a detailed unit economics analysis and pricing strategy.
Streamlined user insights by launching and conducting user research and usability studies in the US and EU markets for cross-platform products.
Reduced Time-To Market by 6x by implementing Agile development practices.
Developed a strategy for a cross-platform product vertical.
Automated collection of over 200 user feedbacks monthly using transactional email chains.
With over 12 years in tech, I’ve worked as a product leader across startups and SMBs (up to 500 employees), collaborating with ML/AI teams, mobile and web developers, designers, marketers, and stakeholders, including investors. My expertise spans product development culture, strategy, UX design, growth, hypothesis testing, and user research. I've had a lot of fun! 🥳
So, I decided to challenge my status quo as a Product Manager and studied Google UX Design specialization for six months.
This course helped me structure my product design knowledge and add some frameworks to my toolkit.
After finishing my UX Design specialization, I felt that UX Design was probably my next path, so I continued to invest even more: I talked with designers and coaches, watched lectures, and planned how to switch from product management to design.
I highlighted where I have interest. This was the pivot point, it became clear to me that I wanted to become a product designer.
Practicing over 300 hours in Figma, experimenting with replicating simple websites, learning how to use components, variables, and familiarizing myself with the tool.
Watching over 20 hours of lectures related to interfaces, typography, solving user problems, and product design philosophy at bureau.ru.
After all, I would love to drive product growth through my UX design skills and my diverse experience, which includes a deep understanding of business, marketing, engineering, and processes.
I would love to discuss your case or simply connect and chat. See you soon! 👋
P.S. I wish you a great day ahead!