Role: Product Designer
Platform: Web app (B2B SaaS)
Timeline: In progress
Team: CEO, CTO/Architect, CMO, 3 Developers, Project Manager
Tools / system: Shadcn/ui, Figma, devtools
Constraints: Legacy codebase, avoid large refactors, use shadcn/ui to minimize custom components, focus on speed delivery
Easync is profitable, but legacy code, UX and structural UI debt slow development and hurt AARRR performance.
Product Challenges
Can't say some numbers due to NDA 🥺
Low <…% conversion to add a sales channel.
2x longer journey to manage stores, products and suppliers.
Low <…% conversion to publish a listing to a sales channel.
Long paths, weak CTAs, slow loads, broken IA, … — friction is everywhere!
Made tradeoffs for Activation, Retention and Revenue: ship small, measure, iterate.
Onboarding wizard to guide users into the most important automations.
Eagle view on Wizard in all states and users flows.
Outcomes
In progress: wizard and navigation are currently in development; impact not measured yet 🚧
I'm Open for New Product Challenges
Linkedin Me
My Background
13+ years working on web, desktop, and mobile products, focused on delivering measurable outcomes.
Experienced in improving activation, retention, and time-to-value through friction analysis, experimentation, and system-level UX design.
Skilled at translating user insights into changes that drive business growth.
Switched from product management to product design to have more hands-on impact.
Contacts
よろしくお願いします。
２０２５年製